![]() Include your target keyword-at the beginning of the title if possible.Make sure that you follow basic SEO best practices for titles: ![]() Revamp your titleĪ revamped title is the easiest way too quickly, effectively refresh your blog post. Rather listen to this post? Check out the video here! 2. This post was already about our B2B SEO strategy, but it wasn’t optimized for a keyword. Now, I didn’t change too much of the content here. Reworked conclusion to reflect the new keyword.Added the keyword in the text, especially before lists.Grant wrote an awesome post detailing some significant SEO changes that Unstack did over the last year, but it wasn’t performing as well as I thought it could. If it isn’t, time to check for relevant, related keywords in your tool of choice. If it is, you’ve found your keyword to use. If you didn’t have a keyword in mind when you published the post, then the best place to start is see if it’s ranking for any search terms. Is the search intent a match? Does your content deserve to rank here? If both of those answers are “yes,” then you should use that keyword and move on to the rest of the optimizations in this post. If you have a keyword that isn’t performing, check the SERP. This is the first step, and probably the most important one. That’s why I’m sharing seven blog SEO so that you can optimize your existing content to get better results:
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